Monday, January 31, 2011

A|X Armani signs up Kate Lanphear for Style Festival


Enter into a world of wonderland with the A|X Armani Exchange Spring 2011 advertising campaign, "Style Festival." Created by one of the most influential women in fashion, Stylist Kate Lanphear (Elle Magazine, Style Director) the A|X "Style Festival" campaign is an adventure of sound and style, evoking the independence and free-spirited world of music that speaks directly to the A|X Generation.
"With the Armani Exchange campaign, we wanted to stay true to the soul of the brand and the advertising concept," says A|X campaign stylist Kate Lanphear. "Music is such a big part of the brand's DNA and so it seemed natural to bring the A|X style to life at music's most celebrated festival - Coachella."
The inspiration behind the collection is what Lanphear sought to bring to life in the campaign – the sense of effortless ease that exists in the Coachella culture – a culture that resonates and rings true with today's youth market.
"The aesthetic of the A|X Spring 2011 Collection was conceived around casual but sophisticated style and the modern influence of season-less, festival-chic dressing. The emphasis was not on major seasonal shifts but instead on creating looks that possess an overall truthfulness," said Lanphear.
"Style Festival" breaks with a series of color images that in major national media—print, outdoor ads, and online. The in-book media program consists of single page and ad spreads which will be featured in the February 2011 issues of GQ, ELLE, Glamour, Allure, OUT, Nylon, V Magazine and V-Men, among others. Significant spending will also be allocated to digital media platforms through the use of QR codes placed in the seasonal advertising


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Sunday, January 30, 2011

self portrait sunday - prepping for NYFW

I'm at the end of a cold so I just wasn't up to my regular self portrait photo so thought I would share what I was doing for much of the afternoon: which was trying to figure out Style Defined's NYFW. For the first time I'm having additional help on site. I've hired 3 amazing girls, Lauren Baluyo, Lizzy Oppenheimer and Elyssa Goodman who will all be covering shows and parties and shooting the great outfits we see throughout the week. (I kind of feel like it's my own Charlie's Angels when I re-read that! LOL) Anyways I'm still waiting to hear back about some shows I've requested but I'm also really excited about some invites I've already received including: Katie Gallagher, the Blonds, Nicole Miller, Daryl K, Jeremy Scott and several Project Runway alumns. Also some designers I don't know much about but like their collections like Jonathan Cohen and Jen Kao...so it's trying to figure out who I should send where and when and the after party information hasn't even begun...okay, deep breath....

Novak Djokovic defend Andy Murray


Novak Djokovic claimed his second Grand Slam title at the Australian Open on Sunday with a dominant display which thwarted Andy Murray's bid to become Britain's first male major-winner in 75 years.

The Serbian world number three controlled the final on a warm Melbourne evening, winning 6-4, 6-2, 6-3 for his second Australian title, after also triumphing in 2008.

It was the first major final without Rafael Nadal or Roger Federer for three years, as Djokovic proved superior to the listless fifth seed and afterwards stripped down to his shorts in celebration.
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But the disappointing Murray suffered further heartbreak and is now yet to win a set in three Grand Slam finals.

Murray was bidding to become the first British man to win a Grand Slam since Fred Perry in 1936, and the first from the country to win the Australian Open since 1934.

But he was never in the hunt as his game fell away in the second set and Djokovic ramped up the pressure to take the final in straight sets in 2hr 39 min.

It was Djokovic's second successive Grand Slam final after losing to Nadal in last year's US Open decider.

Symbolically, the last time Djokovic finished runner-up at the 2007 US Open, he went on to win the title at the Australian Open the following year against Frenchman Jo-Wilfried Tsonga.

Djokovic and Murray are close friends from their junior playing days and it was their first meeting at a Grand Slam with the Serb now leading 5-3 in their matches.

Despite the triumph Djokovic will remain the world number three behind Nadal and Federer when the new ATP rankings are published on Monday.

It was another bitter experience for Murray in the majors after going down in straight sets to Federer in last year's Australian final and at the 2007 US Open.

In 2010, Murray choked back tears as he apologised to British fans after he was unable to serve out the third set while leading Federer 5-3, and then squandered five set points in an agonising tie-break to bomb out in straight sets, 6-3, 6-4, 7-6 (13/11).


Murray's opening service game Sunday went for 14 minutes and four deuces before holding as both players held their serve until the 10th game.

The Scot coughed up a double-fault on his opening serve and a netted forehand gave Djokovic two set points to take the opening set in just under an hour.

But Djokovic went on a seven-game run to have the second set in his pocket at 5-0.

Murray fought off a set point in the sixth game before holding and broke back to 5-2, before Djokovic went two sets up in 40 minutes when he forced a Murray backhand into the net.

Murray began the final set well, breaking Djokovic in the opening game, but dropped his next two service games before the Serb relinquished his lead with a tame sliced backhand into the net.

But Murray looked out of energy and inspiration and continued to make errors to keep the heat off Djokovic.

The lethargic Scot was broken a third time in the set to leave Djokovic to serve out the match and taking it when Murray netted a forehand.

Novak Djokovic Celebration

Bia & Branca Feres swimmers and synchronized spooners

Beatriz and Branca Feres are identical twins who were born on February 22, 1988 in Brazil.

They are 22-years-old. (2010)

That makes them legal, boys.

Beatriz is called Bia for short.

They are synchronized swimmers and synchronized spooners.

The Feres sisters represented Brazil in the 2007 Pan American games in synchronized swimming.

They have been featured on the cover of VIP magazine, and Paparazzo did a hot photo shoot that you must see!

When they aren’t swimming, they are working as models.

As you can see from their sexy, near nude photos, they probably have a great future ahead in modeling.
Bia Feres earned fame in the Summer of 2008 when she and her sister Branca failed to make the Olympics, but attracted the attention of numerous bloggers in the process.

Bia & Branca Feres swimmers and synchronized
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Saturday, January 29, 2011

kim clijsters defend Chines Li Na in Australian open 2011 final


The middle kingdom may eventually rule the women's tennis world - but not just yet.

An emotional Kim Clijsters, who held back tears of joy after converting match point, took her fourth grand slam and her first outside the United States.

The Belgian had dropped the first set in a nervous start but went on to win 3-6 6-3 6-3 in just over two hours last night.

Li Na, who was bidding to become the first Asian, male or female, to take a grand slam singles title, got into her rhythm early before her game gradually unravelled. She lost all accuracy on her forehand but, more importantly, lost focus.

Li appeared distracted by noises in the crowd, and even made a complaint late in the match over camera flashes.

It was strange stuff from a player with more than 500 matches at WTA level; while all her opponent could see was the finish line. Indeed the third set was barely contested, over in just 34 minutes; if the first half of the match was all about hope, the latter half was about truth.

It was strangely friendly as both players chatted amiably before the match; a contrast to the rivalry last year between Serena Williams and Justine Henin, who barely spoke.

Li was broken to love in her opening service game, and lost the first eight points of the match to the Belgian appearing in her eighth major final.

Cheered on by a packed players box with supporters in Nike-branded sweatshirts emblazoned with Major Breakthrough, Li settled and grabbed a break back immediately.

The 29-year-old Chinese player, the oldest Melbourne finalist since Chris Evert in 1988, had charmed the crowd all week, mostly at the expense of her husband and coach Jiang Shan.

Despite career earnings of over NZ$4 million she would constantly talk about shopping with his credit card, and blamed a slow start in her semifinal on an interrupted sleep due to his constant snoring.

Though Clijsters had progressed to the final without dropping a set, the 27-year-old had been prone to lapses and stumbled again early last night.

She failed to convert two break chances in the 6th game, then was promptly broken as errors were capitalised on by the energetic Li.

Clijsters lost her range completely midway through the first set, and Li won six of the last seven games to take the first set 6-3 in 38 minutes. An estimated 260 million viewers in China would have been in raptures, especially with the sizzling passing shot that converted her second set point.
The second set was a beauty. If the first set was about emotion and composure, the second was about shot-making as the quality lifted noticeably.

Neither player held serve until Li in the fifth game. Clijsters seemed bogged down in frustration in the early stages of the set, but the crucial moment came in the seventh game. She forced two break points on the wobbly Li serve, and took the second with a precise cross court pass.

Li, who had spent 9.5 hours on court on the road to the final (including saving a match point in her semifinal) was continuing to defend brilliantly.

But Cljisters was starting to have the final say. The Belgian relished the contest as the battle moved into the trenches. She broke Li again to take the set 6-3 in 57 minutes.

The Chinese player, who had looked agitated during the set, made an official complaint to the umpire about phantom calls in the crowd.

There had been some noises but it was all about inexperience in a big match; her mental state was such she would've heard the clinking of chopsticks over from Chinatown.

The final set was an oddity in the context of the match. Li never stopped going for her shots but the unforced errors mounted. She was broken in the fourth game, then made four consecutive forehand errors as Clijsters eased away.

Li, the only one of the 2010 quarter-finalists to reach the last eight again this year, could feel the match slipping away.

She had come back from 0-5 down in the Sydney tournament preceding the Open but it was never going to happen last night.

Yet another forehand sailed wide and Aussie Kim had the victoryto give her has a staggering 26-3 record in grand slam matches since she made her comeback in 2009.

A small consolation for Li will come on Tuesday, when she returns to the top 10 and a career high ranking of seven. Cljisters will also rise, to second in the world, her highest position since August 2006.

Actress Sona’S Favor For ‘Kanimozhi’

Actress Sona, Kanimozhi
Actress Sona’s new avatar as a producer seems to be going strong and steady. With her maiden production ‘Odu Machi Odu’ shelving down at halfway, her other projects have been rolling fast on the floors.Recently, the actress launched the film titled ‘Bhagyaraj 2010’ starring Premji Amaran in lead role. Now, she has picked other one from ‘Chennai 600028’ team – Jai for her new film titled ‘Kanimozhi’. The film has ‘Nadodigal’ fame Vijay Vasanth (starred along with Jai in Chennai 600028 and shot to fame with ‘Nadodigal’) in another lead while newcomer Shazahn Padamsee stars opposite them in female lead.Initially, T. Siva of Amma Creations (producer of Venkat Prabhu’s ‘Saroja’ and upcoming film ‘Poochandi’) was supposed to produce alone and now Sona has signed a pact to co-produce this film. It’s been evident from the past times that Sona has been sharing a great rapport with Venkat Prabhu and his co.Tuning out spellbinding melodies in yet to release ‘Leelai’, Satish Chakravarthy will score music for this film and most of the technicians are newcomers…

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Sofia Vergara to create own fashion range with Kmart


Kmart, LF USA (a subsidiary of Hong Kong-headquartered multinational Li & Fung Limited), and Latin World Entertainment Licensing announced the launch of a new lifestyle Apparel collection by renowned actress Sofia Vergara. Sold exclusively through Kmart, the collection will embody the "Modern Family" star's signature style of glamour and sexiness with an air of approachability.


The collection, which will include sportswear, dress, handbags, jewelry, and footwear, is designed to offer young, fashion-conscious women the trend-right must-haves of each season, including figure flattering styles and fashion-forward prints and patterns that easily transition from day to night. Reflecting Sofia's unique fashion sensibilities, the brand is a modern and fresh approach to everyday style. Kmart will be the exclusive provider and marketer in the United States for all Sofia Vergara apparel, accessories and other merchandise, available at over 800 Kmart stores nationwide and Kmart.com beginning fall 2011.


"The Sofia Vergara collection will draw on the star's notable, personal style with designs that will have broad appeal," said John Goodman, executive vice president of Apparel and Home for Sears Holdings.

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