Scarlett poses with new designs of MANGO winter

Once again, Scarlett Johansson, one of the most internationally-famous Fashion models, will feature in the new MANGO winter campaign. This is the third time the actress has launched the firm’s new designs since she became the face of the brand last year.

A typical London residence was the setting chosen by MANGO for the photo shoot, in which the actress once again posed before the camera of Mario Sorrenti. The prestigious photographer, who has collaborated with MANGO since Scarlett became the face of the brand, succeeding in immortalising the more elegant and romantic side of the actress. Jane How was responsible for the styling, while Lucía Pieroni and Oribe, respectively, were responsible for make-up and hair styling.

In this new collection, MANGO takes a fresh look at the timeless classics of British country style: trench coats, double-breasted jackets and tailored coats, without forgetting, in knitwear, the basics and thicker garments with a handmade look.

The carefree combination of these traditional garments is evocative of the late 70s. Tweed, corduroy and leather, together with sheer silks and touches of gold, create a contrast between the masculine and the feminine, giving new meaning to the classics. 

 

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'A Peek In To Men's Wardrobe' - Fashion for 2009

Men, generally do not have the lust for fashion as their female counterparts, but the recent trends in fashion industry confirms that men are also taking active interest in grooming their personality. The growing attention of men towards fashion clothing and accessories are rightly fueled by men's style magazines and the increasing focus of designers in catering to the preferences of male customers. Emerging trends for 2009 predicts lines and shapes taking significant changes. Fashion experts predict the trends for men's fashion clothing and other accessories that would rule the year of 2009.

Fashion, clothing, and shopping have always been assumed to be a women's domain until recently. Men, generally do not have the lust for fashion as their female counterparts, but the recent trends in the fashion industry shows that men are also taking an active interest in grooming their personality. Increasing number of male shoppers indicates the boost in their personality consciousness, which is fueled by men's style magazines and the increasing focus of designers in catering to the preferences of male customers. Though men's fashion is not as diverse as women's, still the industry has an assortment of trends, appealing and sophisticated for men.

Trends for 2009:

Emerging trends for 2009 will showcase gradient tones in their perfect color schemes. The 2009 palette contains brighter shades of dark purple, indigo, and blue; replacing the greys, and browns. A perfect choice of shirt color paired with black pants will give both a classic and modern look. Fluid and silky fabrics, light and transparent; paying homage to femininity will be in fad. Lines and shapes take a significant change.

Deep V-Necks:

Fashion experts predict that this trend will rule the first quarter of 2009. Deep V-neck shirts have been a classic neckline for men, but current trend is taking it plunged to new depths. This will be the favorite fad of men for the year. Plunging necklines in men's cardigans, polos, t-shirts and sweaters will create a lot of variation in dressing. 'V' in the neck is going to be big, with a deep cut. This style will be more popular among youngsters who do weight-training.

Micro Patterns:

A revival of the fashion of the 70s, an attractive combination of micro patterns will be seen in formal dresses, especially in men's coats. Trousers will be tailored with micro pattern will be in vogue.

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