Kelly Osbourne Kelly represents a true Material Girl

 
MG Icon, the joint venture between Madonna and Iconix Brand Group Inc unveiled its spring 2011 marketing campaign for its Material Girl brand featuring actress, television host and musician, Kelly Osbourne. Material Girl is available exclusively at Macy's and macys.com in the United States. The multi-media campaign will debut in April issues of fashion and lifestyle  Apparel magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy's, in Macy's marketing collateral and online.

Madonna commented, "Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love."

"It's such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because it's high fashion but it's also accessible to anyone who shops at Macy's," stated Kelly Osbourne. Commenting on her style, Osbourne added, "I take so much of my style from Madonna in the 80s and I really admire how Lola dresses and that she stays true to herself."

The campaign creative harks back to Madonna's roots in the East Village of New York City and was shot at the iconic venues Lit Lounge and Mars Bar. Osbourne poses against graffiti-covered walls, standing on the bar and on the streets of the East Village. Additional campaign images were photographed at Bathhouse Studios in New York. The set was inspired by the East Village of the 1980s with chain link fences and iconic images. The campaign was photographed by fashion photographer Brooke Nipar. The creative was conceived by the Iconix in-house marketing team.

Dari Marder, chief marketing officer, Iconix Brand Group, stated, "Kelly Osbourne plus Madonna plus Lola equals an incredible new marketing campaign for Material Girl. We are excited to be able to follow up on the successful launch of Material Girl with a fresh new campaign that is a true nod to Madonna's East Village roots, and Kelly fills the role perfectly."

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Autumn/Winter sees third season of Y-3’s range for kids

Yohji Yamamoto announced, the collection consists of apparel, footwear and accessories.

The collection consists of apparel, footwear and accessories which reflect the styles and cuts from the adult range in miniature versions. As such the children’s range perfectly complements the overall Y-3 collection with a sense of humour, lightness and fun!

The range proves that Y-3’s edge and signature aesthetic will prevail in its children’s collection. Electric blue and blackcurrant purple contrast with the clever use of plaids and stripes. The green and purple plaid shirts and stripey tops are both contemporary and functional. Outerwear ranges from cute leather bomber jackets, and Leather Jackets to practical yet playful nylon puffas.

Footwear comes in Y-3’s most popular styles. The Honja- High, Sprint and Field have been created in kids and baby sizes to further complete the Y-3 look.

For the long winter months, children are now able to channel looks of sport functionality and fashion elegance from Y-3.

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Designer launches disguisable skirts

Aya Tsukioka, a Japanese designer has designed a skirt that doubles as a disguise, unfolding to look like a Coca-cola vending machine, which actually, is a colourful way out for women to blend into a busy street to avoid a chaser.

The 31-year old designer has designed this outfit with a view to help women to wander free without any fear of crime and get rid of her attackers. As there are a number of vending machines positioned on many of Japan’s city streets, women in the country have many opportunities to hide themselves behind this exclusive skirt.

Tsukioka showed off the apparel by lifting up the flap on the skirt, exposing a large cloth piece printed with the bright red Coca-Cola logo, and demonstrated how women wearing the skirt could hide behind it to get rid of a potential attacker while walking alone on streets.

Around 20 hand-sewn vending machine skirts have been sold. The designer expects to sell the outfit in global markets as well.

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Fashion Trends 2009 Swimming Wear

1. Not as tightly fitting as a larger number of ’spray on’ monokinis their season, Amanda Wakeley’s grey one-piece pairs a deep neck chain among cut-away sides.

2. A two-piece amid boob-tube, presently bikini by Carmen Marc uses the cut-away tendency surrounded by subtlety. All the same, these types of cutaway briefs are a good amount as opposed to eye catching.

3. A monokini by Carmen Marc, their swimwear piece is equally as softer as the aforementioned two-piece, but far a good amount demure.

4. Similar to Amanda Wakeley’s grey one-piece (1) this moment screen-printed monokini is of Miss Sixty.

5. The the majority of luxurious of the pieces featured, now almost-two-piece monokini on Gottex pairs a halter-neck top, joined briefs, and gold piping.

6. - 10. are all on the one catwalk that screamed sex, decadence, and youth; the one catwalk overly so much grabbed my eye at New York Fashion Week; Hervé Léger by Max Azria Spring/Summer 2009. With adequate cut-away as opposed to you can perhaps wear within the duration of Summer, these types of are knock-out pieces the current you are not necessarily likely to need to get wet.


Source : http://www.beautytwist.com