skip to main |
skip to sidebar
UK’s leading fashion designers lingerie and women’s wear brand, Ultimo recently signed seven 'real women' to represent its new lingeries collection. Being insightful to the complaints from ordinary women that real need not mean fat, the firm organized a national level competition, where the firm received over 10,000 entries from several women, eager and willing to model for the brand. The firm picked the seven finalists to be the new faces and bodies of the brand. This was the company’s second campaign where it shunned professional models to use the so-called 'real women'. Michelle Mone OBE, CEO of Ultimo, who modelled for her own lingerie in a campaign last year, said that, they were inundated with applications during the last competition, and added that, all the women were very much excited and did a wonderful job. The models picked by Ultimo vary in the age group of 18 to 31 years and ranged in sizes from 8 to 18. Read More about Lingerie brand Ultimo picks real women over models @ Fibre2fashionView More Ultimo Brands Lingerie Images 
Wacoal, the leading intimate apparel brand, announces the debut of three full figure bra styles. The first style arrives in stores November 2009, followed by two additional styles beginning in February 2010. Recognizing the difficult economic times, the new additions are value-priced and value-oriented while still maintaining the characteristics in which Wacoal is renowned for - superior quality, exceptional fit and absolute comfort.
Wacoal has been designing intimate apparel for women of all shapes and sizes and as a market leader they understand the importance of perennial value. Wacoal is known as the best-selling lingerie brand at department stores due to wise shoppers and loyal fans appreciating the quality of Wacoal's styles. The new, value-priced bras - Basic Beauty, Perfect Form and Simple Shaping strengthen this positioning by offering a price point that allows all women to wear Wacoal.
"Ranging in size from 34C to 42G, Wacoal brings fit, comfort and affordable quality to the full-figured, price conscience customer," said Liz Smith, National Fit Expert for Wacoal. "With BasicBeauty, Perfect Form and Simple Shaping, Wacoal maintains their superior quality and value, while offering an affordable alternative."
Basic Beauty: Part nylon and spandex, this full figure underwire features molded two-ply cups with an inner sling for smooth, comfortable support. Additionally, the v-shaped back with built-up camisole straps ensures non-slip and discreet coverage. Colors include black, heather pink, naturally nude and blue haze. Sizes range from 34C to 40G and will be available beginning November 2009.
