As The Bride Show Abu Dhabi prepares for its 10th Anniversary show in February 2011, businesses from around the region are now signing up to take part in the preeminent bridal extravaganza knowing it is the ideal platform to meet thousands of clientele.
Spenders in the UAE capital continue to defy the global trend of tightening purse strings; extravagance, opulence and glamour remain the driving force in the booming fashion and beauty industry and weddings remain big business.
The four day wedding event earlier this year saw visitor numbers swell by 18 per cent as the largely female crowd descended upon the Abu Dhabi National Exhibition Centre with money to spend as they planned large scale family wedding celebrations. Organisers are predicting a further increase in visitor numbers for 2011 as the economy starts to recover.
Already, a number of well known brands have signed up to take part in The Bride Show Abu Dhabi and organisers are advising prospective businesses to act now in order to secure a prime position in the exhibition hall.
Dresses and designs from Sposa by Shiva Taba, Ozugal, Kubra Al Qaseer and Zahra, who dressed Paris Hilton during her recent visit to the UAE can all be seen on the catwalk and up close at their exhibition stands.
La Sirene, a Lebanese salon and spa will be using the event to launch their new Jumeirah Beach Residence salon, the first in the UAE. And new to the event in 2011 is SprÃ¼ngli Middle East, Switzerlandâ��s oldest chocolatier and creator of the finest premium hand-made chocolates in the world. SprÃ¼ngliâ��s range of delicacies has already become a firm favourite at both Royal and VIP weddings in the Middle East.
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