Gilt Groupe which brings the invitation only ‘sample sale’ online, and to its national membership, announced a partnership with the Council of Fashion Designers of America as a Business Affiliate.By joining the CFDA’s Business Services Network Gilt Groupe offers CFDA members a quick discrete online distribution channel for excess inventory, overstock and vendor returns.
Moreover every Gilt Groupe sale is designer specific, held over a one day period and is introduced by a short video reel to educate their membership about the featured designer or brand.
"As CFDA's newest Business Service Network member, Gilt Groupe redefines sample sales by providing a web-based business model that partners with designers to increase sales by reaching Gilt Groupe’s important customer base.
Their corporate affiliation with the CFDA will provide tangible benefits for our members, " explained Steven Kolb, Executive Director of the CFDA.
In addition, Gilt Groupe and the CFDA will co-host educational events and roundtables, which will be announced later this month.
“We are very excited to be partnering with the CFDA to offer its existing members the opportunity to reach consumers (existing and new) online and continue to be the leading online outlet to distribute excess inventory and overstock in a discrete and efficient manner” Alexis Maybank, Co-founder and CEO, Gilt Groupe.
Council of Fashion Designers of America
Source @ Fibre2fashion
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