ecoGear introduces ecofriendly yoga clothing!

Incredible ecoGear Inc., the Toronto based brand best known for its ecofriendly clothing, Organic Clothing  made from recycled cotton fibres, recently introduced a new line of clothing geared specifically towards the yogini.

Calling it a natural fit, the company hopes to appeal to the yogini's love for nature and the environment through its yoga collection. Since it entered the eco clothing market 3 years ago, the company has made some great strides in its growth despite fierce competition from what it calls vaguely green products. Due to the high standards that the company sets for every product carried under the ecoGear banner, it is now the featured eco brand for Sears online sales, which carries an equally tough standard for eco labelling.

ecoGear's main fibre is made from recycled fibres which is composed of 65% cotton clippings from clothing factories and 35% poly yarns from recycled plastic bottles or rePET. Backed up by a comparison study commissioned by the company's yarn suppliers, ecoGear claims to be the most earthfriendly clothing as the fibres are 100% recycled and for the most part, do not call for bleaching or dyeing, two processes in making fabric that have been well documented as the cause for severe water pollution world wide.

The colors for ecoGear's fabrics and yarn Dyed Fabric are derived from the cotton clippings which the yarn maker has separated into colored lots and are carefully mixed and blended in an effort to achieve 95% consistency in color from one production lot to the next.

Read More about ecoGear introduces ecofriendly yoga clothing at Fibre2fashion

View More Yoga Clothing images

Bipasha Basu launches own line of fitness clothing

Bipasha Basu, the Bollywood actress, who has a well-toned figure, is a fitness freak and had also professed her interest in endorsing a product that promotes fitness in the past.

True to her word, she has now launched her own new collection of fitness clothing called ‘BBloveyourself’ in collaboration with Reebok. 

Read More..

More Reebok News @ Fibre2fashion

View More Bipasha Bashu Images

 

 

Sheer Iridesscent Makes Woman Feel Sexy With Sheer Control

Body Wrap, an intimate apparel shapewear company of SEA Group, has launched SHEER IRIDESSCENT a new innovative shapewear collection that combines body shaping techniques with sheer control fabrics in solids and print.

"The Sheer Iridesscent collection makes a woman feel sexy with sheer control. The look is fresh and the collection has prints and shapes that look and feel chic!" says Kathy Van Ness EVP/CMO of SEA Group. 

The product has engineered seaming and uniquely designed prints that enhance and shape the body with a sheer transparent fabric.

The collection is built around brief, long pant, camisole and bandeau dress and will be seen in key retailers such as Neiman Marcus and Nordstrom and better specialty stores for holiday season 2009/2010.

Body Wrap sells its products in over 50 countries worldwide and is part of SEA, Swim Experts Alliance. SEA Group is a worldwide leading manufacturer of ladies swimsuits and beachwear, as well as seamless control shapewear with the brands; Body Wrap, Sheer Iridesscent, Gottex, Profile by Gottex; Gideon Oberson,Christina, Captiva, The C Collection, Fantasizer, Baltex, Be Creative, Silhouette Solutions, Krista, and licensed products Nicole Miller.

SEA Swim Experts Alliance

Fibre2fashion News Desk 

More Apparel/Garments News - Canada

More Apparel/Garments Announcement News - Canada

Cacique Intimates Debuts New Push Up Demi Bra

Just in time for Spring, Cacique intimates will launch a sexy new Push Up Demi Bra for the ultimate cleavage enhancement. Cacique is the premier intimate apparel leader for plus size women and can be found in Lane Bryant and Cacique stores nationwide.

Launching late February 2009, Cacique's new Push Up Demi Bra is lightweight, supportive and comfortable for everyday wear. The molded cleavage-enhancing cup is constructed from smooth satin with a low center front. This sexy shape is ideal for plunging v-neck tops and provides a smooth silhouette under fitted t-shirts, sweaters and dresses.

Delicate lace side details add a feminine touch to this versatile bra and convertible multiplacement straps disappear under many clothing styles. Basic colors (black, sugar and cafe mocha) and fashion colors (cloudy day, grey, bamboo, watermelon and Caribbean sea).

Utilizing the proprietary Perfect FIT system, Cacique bras are available in size 36-48 C-H. The collection is specially designed for plus size women and every component used in the bra construction delivers the ultimate support and comfort. In addition, all Lane Bryant and Cacique stores are staffed with Fit Experts. This complimentary in-store fitting process ensures every customer leaves with the perfect bra for their body type.

The complete Cacique collection includes bras, panties, shapewear, sleepwear and intimates in size 14 - 28.





For More Lane Bryant News............

DMU Contour Fashion Offers Short Courses In Intimate Apparel Making

The world class teaching on De Montfort University’s (DMU) intimate apparel courses is available to the public for the first time via a range of short courses. DMU’s Contour Fashion team, recognised the world over as a leader in the underwear and swimwear industry, offers short courses in a variety of disciplines including bra making and structured lingerie.

The courses are primarily designed and run for businesses in the sector who wish to send their staff for continuing professional development. But they are now also open to members of the public who wish to develop their skills.

Gillian Proctor, who joined DMU this year as Programme Leader and Principal Lecturer for Contour Fashion and Fashion & Contour Design, said the courses are a great opportunity to be trained by the tutors of Britain’s longest-established degree specialising in intimate apparel and lingerie.

Gillian said: “As well as teaching the next generation of lingerie designers and advising the fashion industry on trends and technical excellence, we offer businesses and individuals the opportunity to attend short courses which impart ongoing technical skills and encourage and enable creativity.”



Continue Reading At...........

INTIMA Brings Exceptional Biz Opportunities To Lingerie Producers

The INTIMA Lingerie & Swimwear Exhibition, to be held from April 7 – 9, 2009 provides an opportunity to the lingerie manufacturers and producers from all across the world to capitalise on growth witnessed by the burgeoning Middle East market.

The INTIMA Lingerie & Swimwear Exhibition is organised by IIR Middle East, the region's largest exhibition and conference organizer with a portfolio of 25 industry leading exhibitions and 500 conferences annually.


Read More............

China : Shanghai Summers See High Sale Of Lingerie

During late spring and early summer, Shanghai streets turn beautiful with lingerie clad good-looking women.

Today, in Shanghai market, the average price of female under garment can be purchased within 200 to 300 yuan.

According to a survey, women buyers in the age group of 20 to 35 years, while purchasing lingerie, pay heed mainly to its function, brand, as well as design.

Body-shaping and weight-losing lingeries are the top choice of Shanghai women, that they can look bootylicious.



Fibre2fashion News Desk - China