Audrina Patridge of MTV fame to star in BONGO Fall campaign

Iconix Brand Group, Inc announced that it has signed a long-term direct-to-retail license agreement with Sears Holdings for the Company's junior brand, BONGO. Commencing fall 2010, Bongo apparel and other lifestyle-related categories will be available in Sears and Kmart Stores in the United States. This marks the Company's nineteenth direct-to-retail license agreement and its third direct-to-retail deal with Sears Holdings.

To support the launch at Sears and Kmart, Iconix enlisted Audrina Patridge of MTV fame to star and be heavily integrated into the Fall 2010 marketing campaign. The national campaign will debut this September in fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan, in stores, throughout Sears and Kmart marketing collaterals, outdoor and online.

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DC Fashion Industry to welcome Michelle & Obama at Inaugural Ball

Designers from the local Washington, DC fashion industry will roll out the red carpet to welcome the trendsetting Obamas to their city in the Washington DC Fashion Industry and Young Professionals Inaugural ball on January 20, 2009.

The conglomerate of designers, photographers and design houses hosting the event include Xzuberance Clothing, BluBlink Photography, BiriBelle Clothing, Gediyon Kifle Photography, Kelly Catherine Jewelry, LC Beads and ZiZi Boutique.

Beginning at 9:30pm, the event will take place at the historic President James Monroe Mansion in Washington, DC, minutes from the White House and will feature a silent auction of products from hosts' lines, a live performance by 2009 Grammy nominated singer Wayna, cocktails, dinner, a champagne bar, a cigar bar, a celebrity DJ and dancing.

Members of the Miami, New York and LA fashion industries, including designers, models, celebrities and international fashion houses are being invited to join in the celebration at the DC Fashion Industry and Young Professionals Inaugural Ball. The Obamas have made politics fashionable again, particularly the statuesque Michelle who has been compared to fashion icons Princess Diana and Jacqueline Kennedy. Michelle Obama, in particular, has also been praised for favoring and promoting American designers, and selecting to appear in clothing accessible to the average American woman.





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