Audrina Patridge of MTV fame to star in BONGO Fall campaign

Iconix Brand Group, Inc announced that it has signed a long-term direct-to-retail license agreement with Sears Holdings for the Company's junior brand, BONGO. Commencing fall 2010, Bongo apparel and other lifestyle-related categories will be available in Sears and Kmart Stores in the United States. This marks the Company's nineteenth direct-to-retail license agreement and its third direct-to-retail deal with Sears Holdings.

To support the launch at Sears and Kmart, Iconix enlisted Audrina Patridge of MTV fame to star and be heavily integrated into the Fall 2010 marketing campaign. The national campaign will debut this September in fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan, in stores, throughout Sears and Kmart marketing collaterals, outdoor and online.

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Op Unveils 'Rock Your Shine' Campaign

Iconix Brand Group Inc unveiled its spring 2010 multi-media marketing campaign for its Op brand, which is titled "Rock Your Shine." The campaign stars actress Jessica Szohr of the CW's Gossip Girl, R&B singer Cassie, actors Dianna Agron and Cory Monteith of the Fox hit show Glee, actor Alex Meraz of The Twilight Saga:New Moon and Eclipse and actor Trevor Donovan of the CW's 90210. The national campaign will debut this spring in fashion, lifestyle and entertainment magazines such as Elle, Teen Vogue, Seventeen and Cosmopolitan, outdoor and online.

Jessica Szohr stated, "The latest trend for spring is shine and Op has it first. The clothes are so great; especially the amazing bikinis and shorts."

"The great thing about Op is that it is very accessible. You can grab it at Walmart. The looks are original and affordable," commented Cory Monteith.

The Op campaign was photographed at Universal Studios in California by lifestyle photographer Larry Bartholomew. The campaign creative features the cast of Op celebrities at a block party, hanging out in a hammock, barbequing and getting ready to go surfing. An element of shine is integrated into the print campaign with metallic paper and gold foil on the ads. 

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Ksino Debuts Collection With 2 Lovely Ladies

KSINO, the premium apparel company announced that it has signed exclusive celebrity spokesperson agreements with two of poker's hottest players Lacey Jones and Leo Margets. Both Jones and Margets are competitive players in the WSOP and have attained serious player status, gaining notoriety as much for their poker skills as for their physical beauty. 

KSINO is quickly gaining its own reputation as the clothing line for both men and women living and loving a fast-paced lifestyle. Their website offers exclusive videos that follow the exploding brand on their global travels, as well as a loyal following on their Facebook fan page. The brand has chosen to sign exclusive agreements with the two players who speak to that lifestyle.

"To say that I am thrilled to have Lacey and Leo as brand ambassadors is an understatement," said Alex That, President of KSINO. "They are two very beautiful women who are also very talented poker players. They turn heads at the tables not only for how they look, but for how they play," he continued. "That's what KSINO is about, playing great and looking hot while doing it."

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TLé Designs featuring on Bella Petite Hour Radio Show

Women’s petite fashion designer Teresa Le, founder of TLe Designs will be the featured guest on The Bella Petite Hour radio show as fashion month continues during November on The Bella Petite Hour. The live radio appearance, hosted by Ann Lauren, will be Tuesday, November 24, 2009 at 10 am PST.

TLé will be giving details about what inspired her to move from the corporate world, achieve her MBA, and into establishing her own fashion-forward clothing line designed especially for petite women. She will also be discussing her expertise in the fashion industry and providing insight into her future plans for TLé Designs.

“This is an exciting opportunity to reach thousands of listeners who are petite and to promote the petite fashion industry,” says TLé. “But this goes beyond just fashion. I am trying to change how petites view themselves and how others view them. It’s not only about beauty and fashion but more importantly self-esteem and self-acceptance in what people may consider beautiful and ‘the norm’.”

Bella Petite was founded by petite model Ann Lauren. Featured in over 500 newspapers, radio, and television interviews nationwide, Lauren is considered the foremost expert in petite fashion, modeling and attitudes. 

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