Puig Beauty & Fashion Group and internationally renowned icon Shakira have signed a worldwide agreement to create a new venture to develop a line of signature products produced with and inspired by the artist.The collaboration will include the development of beauty, fragrances and other personal care products. Shakira will develop, with a dedicated team, the creation of the product line from inception to completion.
The Puig Group, a major player in the beauty and fashion world, will also act as the sole global distributor of the products and create strategic alliances for the project.
"I am very excited to be able to express myself through another creative medium," said Shakira. "My feeling is that personal care and beauty should be effortless and accessible for everyone."
The Colombian artist and entrepreneur, whose name in Arabic means "woman full of grace" and in Hinduism represents the Goddess of Light, has conquered the world with her music and charismatic persona.
Her work has received lavish acknowledgment with over 111 awards, including nine Grammys and numerous Billboard and MTV awards.
Shakira is also the creator of the Barefoot Foundation, dedicated to the improvement of educational and social conditions for families and children in her home country.
She also was a founder of ALAS with Nobel Prize winning author Gabriel Garcia Marquez, as well as numerous recording artists and businessmen from Latin America, with the aim of improving early childhood development throughout Latin America.
Puig Beauty & Fashion Group is a multinational fragrance, cosmetic and fashion company with a presence in more than 150 countries.
Puig has become renowned for its capacity to build brands and translate the image of brands, both proprietary and licensed, into the world of fragrances.
Among them are such brands as Carolina Herrera, Paco Rabanne, Nina Ricci and Antonio Banderas, whose products have received recognition from the fragrance industry.
PUIG, Beauty & Fashion Group
No comments:
Post a Comment