Taking on from the success of its last edition, Dubai International Fashion Week, the region’s top fashion trade event, is all set for a landmark re-launch.The Event is re-branded as Dubai Fashion Week, and the change endorses the enduring aspiration to build a successful & iconic industry platform. The weeklong fashion event will commence on March 16th and will be on till March 20th, 2008.
The upcoming fall winter 2008 edition will play a full house to designers, corporate concerns, retailers, buyers and the fashion fraternity who will descend to witness the launch.
With both established and upcoming designers showcasing their collections simultaneously, Dubai Fashion Week 2008 seeks to offer the largest platform to fresh talent with the launch of its latest ‘young generation’ talent hunt category in addition to the regular ‘Splash Emerging Talent contest’.
“It is vital that everyone across the fashion industry is committed to change; and the team at Dubai Fashion Week has been working together to this effect.
The new logo takes us a step further to the event’s evolution while integrating it to the global fashion industry. The change also reflects our effort to bring the event’s profile in sync with its global counterparts,” said Aldrin Fernandes, CEO of Concept Group.
“DFW is aimed at providing an exclusive platform to develop opportunities for the region’s fashion fraternity and will continue to focus on the business of fashion,” he added.
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Source @ Fibre2fashion.com
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