The Levi's brand announced the winner from their search for the first-ever Levi's Girl. Meghan Smith, a Charleston, South Carolina native currently living in Brooklyn, New York, will be the new face and voice for Levi's women in the digital space.
Meghan created a two minute video submission via the Levi's Girl Facebook application showing off her unique style and personality to land a six-month paid position in the Levi's marketing department.
"We're so excited to have Meghan infuse a female voice and perspective as the newest member of our online community," said Kristin Bannister, Levi's Director of Women's & Digital Marketing. "Meghan's self-proclaimed passion for 'living, being and doing,' along with her keen sense of style, truly captures the female essence of the Levi's brand and quickly made her a fan favorite among our online community members. We're thrilled to have Meghan work alongside our Levi's Guy, Gareth, as we continue to deepen our engagement with consumers in the social media and digital space."
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