Incredible ecoGear Inc., the Toronto based brand best known for its ecofriendly clothing, Organic Clothing made from recycled cotton fibres, recently introduced a new line of clothing geared specifically towards the yogini.
Calling it a natural fit, the company hopes to appeal to the yogini's love for nature and the environment through its yoga collection. Since it entered the eco clothing market 3 years ago, the company has made some great strides in its growth despite fierce competition from what it calls vaguely green products. Due to the high standards that the company sets for every product carried under the ecoGear banner, it is now the featured eco brand for Sears online sales, which carries an equally tough standard for eco labelling.
ecoGear's main fibre is made from recycled fibres which is composed of 65% cotton clippings from clothing factories and 35% poly yarns from recycled plastic bottles or rePET. Backed up by a comparison study commissioned by the company's yarn suppliers, ecoGear claims to be the most earthfriendly clothing as the fibres are 100% recycled and for the most part, do not call for bleaching or dyeing, two processes in making fabric that have been well documented as the cause for severe water pollution world wide.
The colors for ecoGear's fabrics and yarn Dyed Fabric are derived from the cotton clippings which the yarn maker has separated into colored lots and are carefully mixed and blended in an effort to achieve 95% consistency in color from one production lot to the next.
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