The new face of the Indian textile & apparel industry is “Denims” today. Textile Association India, Ahmedabad Unit is all set and geared up to host a conference on the global denim & jeans industry in association with Fibre2Fashion. Under the chairmanship of Dr. PR Roy, the two-day prestigious event is to be held at Indian Institute of Management, Ahmedabad (IIM A) on the 29th & 30th of October 2010.
The word Denim evokes and conjures up many thoughts and imaginations in our minds. Denim as typically masculine attire was in the early stages adorned by the cowboys or the people of the Wild West in America. Today, denim is a must irrespective of age or gender to be in the wardrobe of all modern fashionable consumers.
Indigo Blue denim is a great style statement. Historically, Levi Strauss, the inventor or the creator of today’s jeans and subsequently many other authors in the western world has well documented the rise of Denim Jeans to its present status. In the west, there are many designers who have given the denim their personal touch and autographed it with their excellence and craftsmanship. The Indian denim industry too is on the rise and raring to go global.
The proposed conference will help the industry discuss the future trends as well as the latest developments in the industry including expansion of India’s participation in this growing sector.
Mr Sanjay Lalbhai, CMD - Arvind Ltd and the biggest denim producer in India is expected to inaugurate and address on “Strategic issues in managing global denim business”. Robin Anson, Editorial Director - Textiles Intelligence, UK will deliberate on “India’s potential in the international market for denims & jeans vis-à-vis China, Bangladesh, Pakistan and Sri Lanka”.
Shumone Chatterjee, Head Marketing, Asia Pacific Region of Levi’s Strauss will hold fort on “Global Brands entry into emerging Indian Market”. Other eminent experts/speakers from the global textile industry will also speak on important topics related to the theme during the two-day conference. The conference is primarily aimed at CEOs and other top functional executives of the denim & jeans wear industry.
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