Gap announced it will open a new creative design office in Los Angeles – a first for Gap, introduce a new Fall collection of jeans ‘with attitude’ and launch an immersive digital hub on jeans curated by designers, fashion experts and musicians at www.Gap1969.com.
Since the collection’s debut last August, when Gap jeans were reinvented on every level including fit, fabric, wash and technical details – customers have delighted in the jeans which fit and feel like premium priced denim. Gap has since expanded the 1969 Premium Jeans collection to babyGap, GapKids and GapMaternity so that every Gap customer can enjoy styles like women’s Always Skinny, men’s Authentic or a kid’s Playdate Straight.
"Over the past year, it’s been exciting to see millions of customers try on and fall in love with our 1969 Premium Jeans,” said Marka Hansen, president of Gap, North America. “We know we have the best fitting premium jeans at an accessible price in the marketplace and we’ll continue to focus on this innovation especially as we bring our entire denim team to Los Angeles to live and work in the creative hub of the denim industry."
Read More about Gap Fall Callecton & LA Design Office at Fibre2fashion
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