Friday, November 19, 2010

Blake Lively unveils Swarovski Star for Christmas tree

Actress Blake Lively joined Swarovski, the leading designer and fashion jewellery manufacturer, to unveil the 2010 Swarovski Star that will crown the world-famous Rockefeller Center Christmas tree this holiday season.

Lively donned jewelry from Swarovski's current collection for the unveiling event including the Bella Earrings and Nirvana Ring. Swarovski offers a selection of holiday jewelry and ornaments on sale at the Swarovski boutique and holiday kiosk at Rockefeller Center and at Swarovski boutiques nationwide and online. The collection includes stylish star-inspired crystal jewelry and the 2010 Annual Edition Ornament.

"Christmas is my favorite time of year and I am excited Swarovski asked me to join them in celebrating such a wonderful holiday tradition," said Lively.

"This is the seventh year the Swarovski Star will top the Rockefeller Center Christmas tree," said Kevin Coen, Executive Vice President of Swarovski North America Limited's Consumer Goods Business. "We are very pleased that Blake Lively could join us in celebrating the season and welcoming the Swarovski Star back to Rockefeller Center where visitors from around the world can appreciate its captivating brilliance."

The 2010 Swarovski Star's 12 rays are outfitted with 720 LED bulbs on 3,000 feet of wire to create a dazzling, twinkling effect through customized light sequencing programmed by a complex computer system. Comprised of 25,000 crystals, with 1,000,000 facets, the Star measures 9-1/2 feet in diameter and is 1-1/2 feet deep. The Star weighs 550 pounds, including 300 pounds of crystal panels, and is composed of six outer rays and six smaller inner rays.

The main surfaces of the rays are made of point-mounted safety glass, the same shatter-proof glass that adorns the facades of New York City buildings. The crystals are affixed to the inner sides of the glass in a tight, scale-like pattern to ensure maximum brilliance.

Read more on Blake Lively unveils Swarovski Star for Christmas tree @ Fibre2fashion

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